A.S. Exup?ry: ZAKAZUJI, aby kupci p???li?? vychvalovali sv? zbo??

P???b?h v?c? - 20 minutov? video o tom, jak trp?me v konzumn? společnosti“Zakazuji, aby kupci p???li?? vychvalovali sv? zbo??. Rychle se z nich toti? stanou učitel? a nauč? t? pova?ovat za c?l n?co, co je v podstat? jen prost??edkem, a kdy? t? takto svedou z cesty, brzo t? i zkaz?, nebo?? aby prodali svou sprostou hudbu, vyrob? ti sprostou du??i. A je-li dobr?, kdy? jsou v?ci k tomu, aby slou?ily lidem, bylo by obludn?, kdyby lid? byli k tomu, aby slou?ili za odpadkov?? ko?? v?cem.”

 Antoine de Saint-Exup?ry, Citadela, kap. LXXI

Srovnejte v????e uveden?? cit??t s v??rokem, kter?? po 2. sv. v??lce vy??kl obchodn? analytik Victor Lebow navrhuj?c? obnovu ekonomiky:

“Na??e enormn? produktivn? ekonomika po?aduje, abychom učinili spot??ebu na??? ?ivotn? cestou, abychom p??ed?lali nakupov??n? a u??v??n? zbo?? v ritu??l, ve kter?m najdeme sv? duchovn? uspokojen?, sv? osobnostn? uspokojen?, ve spot??eb?… Pot??ebujeme v?ci konzumovat, p??lit, nahrazovat a vy??azovat s neust??le se zvy??uj?c?m tempem”

Victor Lebow

P???b?h v?c?

Ten druh?? v??rok m??m z 20 minutov?ho kr??tk?ho filmu P???b?h v?c?, kter?? v??ele doporučuji ke shl?dnut?. Film pova?uji za nejlep??? a nejsrozumiteln?j??? vysv?tlen? v?t??iny ekologick??ch probl?m?? dne??n? doby, plynouc?ch z nadprodukce a konzumu.

V?ci se navrhuj? tak, aby se pokazili

V pr??myslov??ch sborn?c?ch z let kolem 1950 n??vrh????i diskutuj?, jak zajistit, aby se v?c pokazila a spot??ebitel z??stal dostatečn? naivn?, aby ??el a koupil si jinou. Vymysleli dva mechanismy:

  1. Pl??novan? zastar??v??n?
    V?ci se začali navrhovat tak, aby se museli co nejd???ve vyhodit (samoz??ejm? a? po skončen? z??ručn? doby)
    Pokud m??te podobnou zku??enost, ?e se V??m v?ci rozbily v dob?, kdy končila z??ruka, pros?m pod?lte se o ni v diskuzi pod čl??nkem.
  2. Uv?dom?l? zastar??v??n?
    Lidi se začali p??esv?dčovat o tom, ?e je trapn? pou??vat star? v?ci. N??stroji k p??esv?dčov??n? jsou m??da, čast?? v??m?na designu, reklamn? mas???e navozuj?c? pocit trapnosti p??i pou??v??n? v?c? vypadaj?c?ch “sta??e”, kter? nejsou “in”. Ka?d?? člov?k v USA je terčem 3000 reklam denn?.

Dal??? zaj?mav?? fakta z filmu

  • 99% ve??ker?ho spot??ebovan?ho zbo?? se vyhod? b?hem prvn?ch ??esti m?s?c?? spot??eby
  • V?ce ne? 50% pen?z vybran??ch z dan? v USA jde do arm??dy
  • Mezi sto nejv?t???ch ekonomik sv?ta pat??? 51 korporac? a 49 st??t??
  • V posledn?ch 30ti letech bylo spot??ebov??no 30% v??ech p???rodn?ch zdroj?? planety
  • V USA zbylo 4% p??vodn?ch les?? a 40% vodn?ch zdroj?? se stalo nepiteln??mi. 80% p??vodn?ch les?? cel? planety je pryč.
  • Proč jsou lid? ve t??et?m sv?t? ochotn? pracovat za mizern??ch podm?nek v tov??rn??ch zahraničn?ch vlastn?k??? Proto?e u? nemaj? jinou mo?nost ob?ivy. Tradičn? zp??soby ob?ivy, kter? praktikovali po generace, ji? nejsou mo?n?. To proto, ?e jejich ?ivotn? prost??ed? (lesy, louky, vodn? zdroje) zničily korporace rozvinut??ch zem? (nejen) p??i t??b? surovin.

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